The Ultimate MP3 S9 is…
속성 관련 Brand Image
세련된 디자인 ⇒ I-Pod Touch의 대항마
비속성 관련 Brand Image
중소 기업 ⇒ Expensive
뛰어난 기능
화질: AMOLED
음질: 코원의 기술
It’s good, but not cool!
뛰어난 기능 만큼의 브랜드 파워가 없음.
.
.
새로 태어난 S9의, 광고 전략 1 – 메시지
너만을
S9의 SWOT
뛰어난 기능
● 지속적인 펌웨어 업데이트
● 우수한 음질에 대한 소비자들의 높은 신뢰도
● E-business 의 성장
● P2P 기술을 발달
● 신흥공업국의 시장 급성장
● 대체재의 급부상
● 수많은 경쟁업체
● MP3 File 의 저작권 문제
● 중국의 Low End MP3 player
● S9의 늦은 출시
●
How?
피로 Day
매주 수요일 안마 (+ 박카스 선착순 100명)
손 쉬운 안마 방법 알려주기(개인별)
정착 후 명의만 빌려주는 형태로
Publicity effect
피로 회복 = 박카스
박카스는 Drug store에서..
Expected effects
부정적 인식의 변화
- 잘못된 정보에 구매를 꺼리는 소비자 감소
인터넷 세대와의 연
situation
There are 2 types of Parking service. ①The first way is self-parking service. In this case, some people do not follow the parking section and it cause the serious problem in parking lots. Some of the car owners spend their time to take their tasks in airport after parallel parking or illegal parking their cars, it could not be solved until they come back here and distance between p
외부 브랜드 분석
풀무원
브랜드 컨셉 : 자연을 담은 기업
브랜드 심볼 : 자연을 담는 그릇
- 자연과 조화된 건강한 생활 문화를 창조해 가는 풀무원의 비전을
형상화 한것
- 풍성한 대자연과 건강한 미소
Pulmuone (풀무 + one)은 사람들이 하나가 되어 세계와 미래에
힘차게 도
Kim Chang Ho states in an article that the best way to learn English is to learn from foreign English speaking teachers because the learners can be exposed to more English speaking situations and be more English friendly (39-40). This tendency was first introduced in the Universities then to private schools and is now spread out to many schools starting from elementary schools to high schools.
situation.
1. the labor market feature
(1) The unbalance of manpower supply and demand
A large change happened to a manpower supply and demand structural labor supply form industrial after the latter half of 1980's. On first, producing job and white-collar worker supply and demand disproportionate is getting.
Arrest difficulty gets worse in case of low-educated people producing jobs, o
The meaning of Decentralization
Decentralization means "a relative concept of assuming of the central government and an activity to transfer authority, resources and works from government to sublevel of the organization, ore regional subunits.".
2. The reason why we decentralize
Effectiveness
Democracy - Participation
Equity
3. Presidential Commission for Decentralizat
1. Overview
1.1 Current situation of LGE Mobile division
LG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devices such as PRADA phone and Secret